I have seen this a few times now- I think the first time was with a kinder egg surprise- you got a “secret” code with your chocolate egg to play a game online. The latest trend in kids advertising is online games featuring junk food favourites- such as Froot Loops, Cheetos and others. I am all for free speech but I wish we could draw the line. Just another way to draw children into eating cheaply made and highly profitable junk food. Personally I think all advertising aimed at children should be banned.

Here is article on CNN’s website for more information on these “advergames” for kids.
http://www.cnn.com/2006/TECH/internet/07/19/food.ads.kids.ap/index.html